Here are our 5 top reasons why your business NEEDS a website. You can view our services to see if we can help with this for you.
Stay on the radar.
An incredibly simple way to heavily increase your sales using digital marketing is to regularly email out digital campaigns to your past, present, and future customers. Your past customers may start to forget about you in 12 months, so retaining long term clients should be a goal for every business. Remind them of the great work you're doing so they keep you in mind for future work AND so you get recommended. Additionally, you can give potential new customers value to keep them intrigued by what you're doing. Building your email subscribers with a simple form on your website is the first step to setting up a regular mailshot.
Brand credibility is key.
First impressions are essential when making a sale to a new potential customer instead of your competitors. By making sure your brand comes across as professional, credible, and trustworthy is extremely important. A professional website that includes testimonials, plenty of information alongside a detailed about section helps to show the world that you mean business!
SEO and search engine results.
One of the most important marketing tools for a business owner is SEO. That is, search engine optimization. Will your website be indexed by Google when someone searches a keyword associated with your business? With a good SEO strategy, this should be the case! It means directing your target audience, people who have searched for the services or products you provide, to your website! SEO is a tricky part of website design, so we are happy to help if this is something you are interested in.
Showcase everything you have to offer.
You're no longer limited to short social media posts, a yellow pages advert, or even trying to get everything across to a customer over the phone. With a website that you can direct people to, there is no limit to what you can share. You can explain your processes, all the services you offer, why your company beats the rest, and other details to help seal the deal!
Accessibility and limiting your marketing reach.
A website means your business is available to be found 24 hours a day. At any time, potential customers can find out who you are, about the services you offer and how to get in contact.
Tip: make sure your website is responsive (i.e. it can be viewed on any device). A large amount of your website users with be using mobiles and tablet, so do make sure it looks great for everyone!
We hope you consider these 5 reasons when deciding on moving your business to the world wide web. If you need any assistance, we are always on hand to help. You can view our services here.
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